‘Gucci Gucci’ is awful. The beat is boring, a plodding, groaning mess that’s difficult to get a hold of. Kreayshawn’s rhymes often don’t work very well and are completely irreverent at the best of times. The chorus is a horrible chant that annoying sticks in your head and stops you in your tracks when you’re trying to do something useful. It is not a good song. I absolutely love it. It was last year’s Summer jam for me, and it continued in to the Winter. Many cold nights were spent shouting “Gucci, Gucci, Louis, Louis, Fendi, Fendi, Prada” at my housemates. Good times.
One year passed. There wasn’t exactly radio silence from the Kreayshawn camp, she was getting in all sorts of trouble with other rappers on Twitter, but she didn’t release any music. Then, in May 2012, ‘Breakfast (Syrup)’ popped up on Pitchfork and I made a little, excited squeal. It was perfect timing. Summer was about to start and I needed something new to blast from the sound system of my (imaginary) hatchback.
And then I listened to it. My hatchback stayed in the garage. It was another awful song, but this time, that was all. The beat is instantly forgettable, along with most of the lyrics, apart from the simple chorus, which annoyingly sticks in your head because it’s just so bloody lazy. “I got all the syrup, I got, I got, I got all the syrup.” She barely sounds like she’s trying in the verses. Georgia rapper 2 Chainz makes a short appearance and it isn’t great, but he was at least livelier than Kreayshawn throughout the whole of the song.
Summer was ruined. I would have to find a new inane rapper to listen to when riding bikes and having ice cream parties. I considered finally trying to get in to Kayne West or jumping on the Azealia Banks bandwagon. I got desperate and thought about buying the Lana Del Ray album. Those were dark days.
But suddenly, out of the blue, there was hope. Kreayshawn released another new song in July. The title was ‘Go Hard (La.La.La)’. I could ignore the oddly punctuated part in parenthesis if she really did go hard and rap like she did in ‘Gucci Gucci’. Summer was saved.
And then I listened to it. A song about stealing money from step-parents and partying. Sounds perfect for Kreayshawn, but everything about it was grating. It felt like she was trying a little too hard to be a rebel, as if she had a reputation to keep. Whereas in ‘Gucci Gucci’, she just didn’t care, now she cares too much. She does indeed rap, and quite well at times, but everything else surrounding it is incredibly average.
I am left without a Summer jam. I’m not too sure what I am going to do about it. Perhaps I could try ‘Single Ladies’ by Beyoncé again. I don’t usually like returning to Summer jams of the past, but these are desperate times. Kreayshawn has let me down.